Drop the “The”, just Archiwatch, it’s cleaner!
"Drop the “The”, just Archiwatch, it’s cleaner!" is a reference to the famous quote by Justin Timberlake playing the role of Sean Parker in the movie The Social Network directed by David Fincher in 2010 when for the first time they meet, at the end of diner, Sean tells Mark Zuckerberg to rebrand "The Facebook" just "Facebook". The Archiwatch is now Archiwatch.